Top 5 Virtual Fitness Programs in Serbia - Q4 2023

During the fourth quarter of 2023, Serbia saw significant activity in the virtual fitness programs sector. Here, we analyze the performance of the top 5 apps on a unified platform, with data sourced from Sensor Tower.

Strava: Run, Bike, Hike experienced a varied quarter. Weekly revenue fluctuated, peaking at around $327 in late November and ending the quarter at $307. Downloads saw a decline from 360 in late September to 249 by the end of December, with notable dips in mid-November.

Wikiloc - Trails of the World showed a decline in both revenue and downloads as the quarter progressed. Revenue dropped from $207 in late September to $88 by the end of December. Downloads also decreased, starting at 236 in late September and ending at 158 in December.

JustFit - Lazy Workout had a dynamic quarter with weekly revenue peaking at $217 in early October and fluctuating throughout the period, ending at $127. Downloads were robust at the start with 735 in late September, experiencing a drop to 256 in mid-December before rebounding to 415 by the end of the month.

FitFLIX demonstrated strong download numbers early in the quarter, reaching 827 in late October. However, this number tapered off, concluding the year at 170. Revenue also exhibited a positive trend, peaking at $201 in mid-December before closing the quarter at $161.

Freeletics: Fitness Workouts showed a relatively stable revenue pattern, starting at $206 in late September and peaking at $201 in the final week of December. Downloads remained modest, starting at 52 and ending at 42, with minor fluctuations throughout the quarter.

For more detailed insights and data, visit Sensor Tower.